AMSTERDAM — Annie Wegelius, president of Wegelius Television, one of Scandinavia’s largest and most prosperous TV production outfits, will leave the company she created in the early 1990s as of July 1.
Wegelius was one of the first to recognize that a glut of new commercial channels being launched in Scandinavia at the time meant someone was going to need to supply them with local product. She left her position as a programmer at satellite-delivered TV3 in Sweden to launch a production outfit that now has three offices across Scandinavia and an annual turnover of $20 million.
Her company was taken over in 1995 by Svensk Filmindustri (SF), although Wegelius kept a 9% share and intends to stay on as a consultant and member of the SF board of directors. The 38-year-old Wegelius told Daily Variety she had no firm plans for the future, but added, “The film industry has always looked very good to me. I’m thinking about projects but after 15 years of working around the clock, I’m not in a hurry to push ahead with them just now.”
Morten Aass, managing director of Wegelius Norway, will take over Wegelius’ duties as newly appointed managing director of the company. Axel Hveding, currently head of programs in Norway, will replace Aass as managing director of Wegelius TV Norway.