SABC joins Cape Town Olympic bid

JOHANNESBURG — South African pubcaster the SABC announced this week it has committed airtime worth millions of dollars to promote Cape Town’s bid to host the 2004 Olympic Games.

It said in a statement it would fight a concentrated awareness campaign to promote the bid in the run-up to the Sept. 5 announcement of the winning city. The campaign would take up about 20% of primetime advertising.

SABC board chairman professor Paulus Zulu said it was “imperative” that the Cape Town bid win the support of the South African public.

“As a national broadcaster, the SABC must be actively involved in this campaign,” he said. “This is primarily to add weight to our bid, but also because the SABC has the resources to make a positive contribution.”

Zulu said Cape Town’s bid was a bid for Africa, and the SABC had the expertise and experience to make a success of the campaign for the continent.

The SABC said it would broadcast the announcement of the winning bid Sept. 5 live from Lausanne, Switzerland.

More TV

  • Sexual Harassment in the Writers Room

    Sexual Harassment Charges Challenge Behavior Standards in Writers Rooms

    JOHANNESBURG — South African pubcaster the SABC announced this week it has committed airtime worth millions of dollars to promote Cape Town’s bid to host the 2004 Olympic Games. It said in a statement it would fight a concentrated awareness campaign to promote the bid in the run-up to the Sept. 5 announcement of the […]

  • Loveless Movie Wild Bunch

    Once-Powerful Indie Player Wild Bunch Seeks a White Knight

    JOHANNESBURG — South African pubcaster the SABC announced this week it has committed airtime worth millions of dollars to promote Cape Town’s bid to host the 2004 Olympic Games. It said in a statement it would fight a concentrated awareness campaign to promote the bid in the run-up to the Sept. 5 announcement of the […]

  • Guillaume de Posch Exiting RTL, Bert

    Guillaume de Posch Stepping Down as RTL Co-CEO; Bert Habets to Lead European TV Giant

    JOHANNESBURG — South African pubcaster the SABC announced this week it has committed airtime worth millions of dollars to promote Cape Town’s bid to host the 2004 Olympic Games. It said in a statement it would fight a concentrated awareness campaign to promote the bid in the run-up to the Sept. 5 announcement of the […]

  • Netflix placeholder

    Netflix Fires Executive Over Danny Masterson Comment

    JOHANNESBURG — South African pubcaster the SABC announced this week it has committed airtime worth millions of dollars to promote Cape Town’s bid to host the 2004 Olympic Games. It said in a statement it would fight a concentrated awareness campaign to promote the bid in the run-up to the Sept. 5 announcement of the […]

  • SMILF Master of None Dirks Gently

    Fresh Voices in TV Who Broke Out in 2017

    JOHANNESBURG — South African pubcaster the SABC announced this week it has committed airtime worth millions of dollars to promote Cape Town’s bid to host the 2004 Olympic Games. It said in a statement it would fight a concentrated awareness campaign to promote the bid in the run-up to the Sept. 5 announcement of the […]

  • The Good Fight

    TV News Roundup: 'The Good Fight' Sets Season 2 Premiere Date on CBS All Access

    JOHANNESBURG — South African pubcaster the SABC announced this week it has committed airtime worth millions of dollars to promote Cape Town’s bid to host the 2004 Olympic Games. It said in a statement it would fight a concentrated awareness campaign to promote the bid in the run-up to the Sept. 5 announcement of the […]

More From Our Brands

Access exclusive content