You will be redirected back to your article in seconds

New Lifetime channel to center on made-fors

Cable’s Lifetime channel is launching the first network whose format centers primarily around contemporary made-for-TV movies: the Lifetime Movie Network (LMN), skedded for a September 1998 launch.

The femme-targeted LMN, primed to capitalize on the expected channel boom from TV’s conversion to digital distribution over the next few years, will be a 24-hour, 7-day-a-week network comprising telefilms, miniseries and selected theatricals — all of them designed to appeal to the female demo.

Lifetime prexy and CEO Doug McCormick sees the spinoff film channel as a logical extension of the network’s “Television for Women” concept, a “slam dunk” that will be like nothing else currently available via cable or satellite.

McCormick also insisted that the new service will be “significantly different” from the nearly year-old Romance Classics, the American Movie Classics spinoff.

“For one thing, while we’ll deal in romance, we’ll also deal in women’s issues, family dramas, suspense and mystery,” McCormick said. “The word ‘classic’ would cause one to be somewhat nostalgic. We’re not going to be into that.

“Viewers of LMN will see films made in the last year or two, not 30 or 40 years ago.”

Buying TV-movie packages rather than competing for theatrical license fees also figures to make LMN a comparatively inexpensive prospect.

There had been some consideration to spinning a teen-themed Lifetime concept — a two-hour block dubbed “The Place” — into a separate Lifetime network for the adolescent female market.

But McCormick admitted Monday that the plan has been tabled for the moment, “until we have more equity in the name ‘The Place.’ ”

More TV

  • Evan Peters American Horror Story

    ‘American Horror Story’ Recap: 'Valerie Solanas Died for Your Sins: Scumbag' Introduces Another Cult

    Cable’s Lifetime channel is launching the first network whose format centers primarily around contemporary made-for-TV movies: the Lifetime Movie Network (LMN), skedded for a September 1998 launch. The femme-targeted LMN, primed to capitalize on the expected channel boom from TV’s conversion to digital distribution over the next few years, will be a 24-hour, 7-day-a-week network […]

  • PinkMTV Video Music Awards, Show, Los

    Viacom, Charter Strike New Carriage Deal

    Cable’s Lifetime channel is launching the first network whose format centers primarily around contemporary made-for-TV movies: the Lifetime Movie Network (LMN), skedded for a September 1998 launch. The femme-targeted LMN, primed to capitalize on the expected channel boom from TV’s conversion to digital distribution over the next few years, will be a 24-hour, 7-day-a-week network […]

  • TV News Roundup: 'Unreal' Season 3

    TV News Roundup: 'Unreal' Season 3 Premiere Date Announced, 'Queen Sugar' Gains New EPs

    Cable’s Lifetime channel is launching the first network whose format centers primarily around contemporary made-for-TV movies: the Lifetime Movie Network (LMN), skedded for a September 1998 launch. The femme-targeted LMN, primed to capitalize on the expected channel boom from TV’s conversion to digital distribution over the next few years, will be a 24-hour, 7-day-a-week network […]

  • Discovery ATLF and the VCC

    How Discovery, TLC and Tegna Are Bringing Live Internet-Video Calls Into On-Air Broadcasts

    Cable’s Lifetime channel is launching the first network whose format centers primarily around contemporary made-for-TV movies: the Lifetime Movie Network (LMN), skedded for a September 1998 launch. The femme-targeted LMN, primed to capitalize on the expected channel boom from TV’s conversion to digital distribution over the next few years, will be a 24-hour, 7-day-a-week network […]

  • Jack Black Gus Van Sant movie

    ABC Developing Small Town Serial Killer Comedy With Jack Black Producing

    Cable’s Lifetime channel is launching the first network whose format centers primarily around contemporary made-for-TV movies: the Lifetime Movie Network (LMN), skedded for a September 1998 launch. The femme-targeted LMN, primed to capitalize on the expected channel boom from TV’s conversion to digital distribution over the next few years, will be a 24-hour, 7-day-a-week network […]

  • No Merchandising. Editorial Use Only. No

    High-End Italian TV Shows 'Django,' 'Devils' Set to Fly With Sky Italia (EXCLUSIVE)

    Cable’s Lifetime channel is launching the first network whose format centers primarily around contemporary made-for-TV movies: the Lifetime Movie Network (LMN), skedded for a September 1998 launch. The femme-targeted LMN, primed to capitalize on the expected channel boom from TV’s conversion to digital distribution over the next few years, will be a 24-hour, 7-day-a-week network […]

  • Roy Price Amazon Studios

    Roy Price Resigns From Amazon Studios

    Cable’s Lifetime channel is launching the first network whose format centers primarily around contemporary made-for-TV movies: the Lifetime Movie Network (LMN), skedded for a September 1998 launch. The femme-targeted LMN, primed to capitalize on the expected channel boom from TV’s conversion to digital distribution over the next few years, will be a 24-hour, 7-day-a-week network […]

More From Our Brands

Access exclusive content