NBC treading more carefully with affils

NBC will again risk the ire of its affiliates by airing an NBA Finals post-game show on CNBC, only this time it’s treading carefully. Last year’s effort spurred a revolt among affils over cross-promotion of NBC’s cable networks, and many accused the network of steering viewers away from their local newscasts with no advance warning.

This time, the web claims it won’t be so pushy, and OK’d even the promo copy with key affiliates last week in an effort to make nice, with still-unresolved issues of exclusivity and cross-promotion continuing to rankle some. The post-game show following each of the Utah-Chicago finals (which begin Sunday) will be “promoted very lightly at the very end of the telecast,” an NBC spokesman said, and only after plugs for local news and the “Tonight Show With Jay Leno.”

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