NEW YORK — NBC Sports today will announce plans to co-produce a local pre-game show for the New York Jets in what could be the first of several ventures with its O&O stations.
The sports unit plans a half-hour show hosted by New York Jets coach Bill Parcells and produced jointly with WNBC New York, which plans to air it at 11:30 a.m. on Sundays as a lead-in to the network’s own hourlong NFL pre-game show. WNBC carries most Jets games as part of the network’s AFC package.
Jon Miller, senior VP of programming at NBC Sports, is overseeing the project, developed by sports division prexy Dick Ebersol and WNBC G.M. Dennis Swanson, the former ABC Sports head and Ebersol colleague.
Sports programming execs called the move a smart strategy, since it uses a program with ostensibly strong local appeal to feed viewers into network NFL coverage and extend its football programming.
As part of the agreement, NBC will supply footage, production expertise and talent, as needed, to the local program, and may replicate it in other key O&O markets with AFC teams, which now include Miami and San Diego.
Fox Sports also supplies footage and “assists” several of its O&Os and affiliates with their own local pre-game shows, but has no direct role in producing them, a Fox Sports spokesman said.