NBC makes switch in Latin news

NBC announced Thursday that it is shuttering Canal de Noticias, its 4-year-old Spanish-lingo news service distributed to Latin America, and instead will give widespread distribution to MSNBC and CNBC beginning in the second quarter of the year.

Canal de Noticias has a staff of 50 and is distributed to about 5.1 million cable homes in Central and South America, as well as in the U.S. Many of its employees are expected to be folded into other NBC properties.

MSNBC and CNBC will be presented in English initially, with the plan to ultimately distribute it in Spanish and Portuguese, depending upon the market. Cable operators will receive MSNBC in areas where it does not duplicate existing agreements and CNBC in the others.

Bill Bolster, prexy for NBC Latin America, said that while Canal de Noticias opened the door for NBC’s launch into Latin America, it essentially has served its purpose.

As part of NBC’s Latin American strategy, it plans to explore partnerships with local broadcasters who can provide distribution and local content to the MSNBC and CNBC mix.

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