MTV pact becomes Electra

Carmen Electra, who took over for Jenny McCarthy as co-host of MTV’s “Singled Out” last November, has inked a development deal with MTV Prods. to center a primetime series for one of the broadcast webs, as speculation swirls that MTV is leaning toward canceling “Singled Out.”

The plan is for MTV Prods. to explore various genres in developing a vehicle for Electra, who recently landed a recurring role on “Baywatch” and had a cameo in the Nickelodeon feature “Good Burger.”

“Shown by her experience with ‘Singled Out’ and ‘Baywatch,’ Carmen has already proven her versatility as a performer,” said MTV Prods. VP Ken Mok.

MTV Prods. is the off-channel production arm of MTV, developing and producing feature films as well as non-MTV television projects.

The unit landed network series deals with all three of its pilots this fall: “Jenny” (NBC), “Hitz” (UPN) and “Three” (the WB).

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