More markets take on ‘Nanny’

Columbia TriStar Television Distribution has inked off-network deals for the CBS sitcom “The Nanny” in more than a dozen markets.

CTTD president Barry Thurston says the Fran Drescher series has had a warm reception from the station community, garnering multiple offers and strong license fees in most markets.

“There’s a real need for a broad-based comedy with appeal to young adults and kids,” said Thurston.

However, the show has not generated much heat with broadcasters in Los Angeles, where sources say buyers are balking at CTTD’s asking price of roughly $80,000 to 90,000 per week.

Last month, CTTD struck its first deals for the “The Nanny” with Fox-owned WNYW New York and UPN affiliate WPWR Chicago. In New York, sources said the show garnered a weekly cash license fee of about $75,000. Syndication veterans say the show is on track to generate at least $800,000 per episode for the studio in license fees. CTTD also will retaining one minute of advertising time in each run.

“The Nanny,” which just wrapped its fourth season on CBS, will bow in syndication in fall 1998. The latest buyers for the show include WLVI Boston, WJBK Detroit, KLGT Minneapolis, KTVK Phoenix, WOFL Orlando and WVUE New Orleans.

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