More markets take on ‘Nanny’

Columbia TriStar Television Distribution has inked off-network deals for the CBS sitcom “The Nanny” in more than a dozen markets.

CTTD president Barry Thurston says the Fran Drescher series has had a warm reception from the station community, garnering multiple offers and strong license fees in most markets.

“There’s a real need for a broad-based comedy with appeal to young adults and kids,” said Thurston.

However, the show has not generated much heat with broadcasters in Los Angeles, where sources say buyers are balking at CTTD’s asking price of roughly $80,000 to 90,000 per week.

Last month, CTTD struck its first deals for the “The Nanny” with Fox-owned WNYW New York and UPN affiliate WPWR Chicago. In New York, sources said the show garnered a weekly cash license fee of about $75,000. Syndication veterans say the show is on track to generate at least $800,000 per episode for the studio in license fees. CTTD also will retaining one minute of advertising time in each run.

“The Nanny,” which just wrapped its fourth season on CBS, will bow in syndication in fall 1998. The latest buyers for the show include WLVI Boston, WJBK Detroit, KLGT Minneapolis, KTVK Phoenix, WOFL Orlando and WVUE New Orleans.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading