Moonves set for higher orbit

CBS as early as today is expected to announce that CBS Entertainment president Leslie Moonves has been promoted and will assume many of the duties formerly handled by Peter Lund, the recently departed CEO of the CBS TV and Cable Group.

CBS, which had no comment, also is expected to announce other restructuring of the company, sources say.

Lund stunned the broadcast industry when he abruptly resigned from his post May 22, the same day Moonves unveiled the network’s new fall schedule to advertisers in New York. Since then, it has been anticipated that Moonves would get expanded duties over other content areas of the company (Daily Variety, May 27).

It’s been widely assumed that Moonves would add CBS syndication division Eyemark Entertainment to his duties. Eyemark prexy Ed Wilson formerly reported to Lund and then to Westinghouse Electric Corp. CEO Michael Jordan. He’s now expected to report to Moonves.

But in addition to Eyemark, Lund also oversaw CBS Enterprises, sales, marketing, affiliate relations, international sales, cable, news and sports. Sources say Moonves will not oversee news and sports, but will handle many of Lund’s other former areas.

Lund also oversaw the CBS station group, but his resignation came after responsibility for the stations was handed to Mel Karmazin. During the massive shakeup, Moonves was seen as a stabilizing force at the company. He’s well-liked and respected within the network and among affiliates.

Many of the areas Moonves will oversee have been and will continue to be handled out of New York, with department heads reporting to Moonves on the West Coast.

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