Comedy Central adds 'Bob & Margaret'

“Bob & Margaret,” meet “Dr. Katz: Professional Therapist.”

Cable’s Comedy Central has ordered 13 episodes of “Bob & Margaret,” a new animated series from Snowden Fine Animation and Nelvana Ltd., targeted for debut next July as a companion to the network’s resident shrink, “Dr. Katz.”

“Bob & Margaret” is based on the Oscar-winning 1994 animated short “Bob’s Birthday,” produced by Alison Snowden, David Fine and the U.K.’s Channel 4. The London-based series follows the midlife adventures of a childless married couple.

“The beauty of ‘Bob & Margaret’ is that it’s part of the wonderful next generation of adult animation,” said Eileen Katz, senior VP of programming for Comedy Central.

“There’s something so accessible about ‘Bob & Margaret’ and the way they deal with issues that any middle-aged couple would deal with,” she said. “It’s a good fit with Comedy Central and a good demographic match with ‘Dr. Katz’.”

“Bob’s Birthday” was a hot TV development property after it nabbed an Oscar in 1995. The project was in development with Universal for some time before creators Snowden and Fine hooked up with Nelvana.

Comedy Central is looking to slot “Bob & Margaret” in the Sunday 10: 30 p.m. slot following “Dr. Katz.”

“Bob & Margaret” is one of several new animated series in the works at Toronto-based Nelvana.

HBO has ordered 26 episodes of a new “Pippi Longstocking” series to run Monday-Friday as part of the premium cabler’s morning children’s block. Nelvana also has produced an animated “Pippi” theatrical that opens this weekend.

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