Ireland, Viacom ink TV pact

Actress-model Kathy Ireland and the Sterling/Winters Co. have struck a nonexclusive TV development pact with Viacom Prods.

The deal calls for Viacom and Ireland to collaborate on series and longform projects to be produced under the Sterling/Winters banner. Sterling/Winters, Ireland’s management firm and business partner, is the production entity behind Ireland’s bestselling line of fitness homevideos.

Ireland’s recent TV credits include a guest shot on Robert Altman’s ABC anthology series, “Gun,” and a recurring role on the NBC sitcom “Suddenly Susan.” She’s presently making her stage debut in Edward Albee’s “Three Tall Women” at the San Diego Repertory Theatre.

Ireland’s deal with Viacom was brokered by her William Morris Agency reps, Sam Haskell and John Kimble, and her managers, Jason Winters and Jon Carrasco.

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