ANAHEIM — In a further attempt to stake out its position as a digital- TV-friendly company, Intel announced Wednesday that it wants to develop, with the cooperation of broadcasters and other content industries, an open-architecture platform for digital TV.
The goal of the Intel initiative is to allow a content creator to distribute a digital work via cable, satellite or broadcast without having to remaster it for each transport system. Intel predicts that if content-providers are relieved of the burden of customizing each work for various distribution systems, it will speed the development of digital broadcast services.
After failing earlier this year, with Microsoft and Compaq, to convince broadcasters to adopt a computer-friendly format for digital television, Intel has set off on its own to make its Pentium chip amicable to digital broadcasters. Intel executives announced last week that they have received an experimental digital TV license from the Federal Communications Commission. The license will allow Intel to proceed with its plans to develop software to allow computers to receive digital TV pictures. The chip will work with all of the digital TV formats available to broadcasters.