Inside move: Fourth ‘Butt Bowl’ looong on ads

So you think Fox went a little nuts on the ads and promos for its first-ever Super Bowl telecast, eh? Well, it was mild compared to the barrage MTV packed into “Butt Bowl IV,” the cablenet’s fourth annual special Super Bowl halftime edition of “Beavis and Butt-head.”

MTV separated the pair of “B and B” segs with 7-1/2 minutes of advertising and promotion in a single cluster. That’s four minutes of straight commercials, a two-minute sneak preview of its forthcoming animated series “Daria” and another minute and a half of promotion for other MTV programs (including a 60-second one for Jenny McCarthy’s soon-to-premiere variety show).

In short – or, more accurately, in long – the commercials and promos were longer than either of the “B and B” installments that ran during the entirety of “Butt Bowl IV,” which stretched slightly under 19 minutes in total.

“Hey, give us a break, we knew we’d have a captive audience,” said an MTV representative.

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