You will be redirected back to your article in seconds

Hungary TV market red hot

BUDAPEST — The arrival of three commercial TV networks on the Hungarian dial has created a frantic demand for programming that is jacking up prices, fostering multimillion-dollar output deals and opening vistas of opportunity for U.S. sellers and European distributors in this once-moribund market.

Distributors and program producers, previously forced to panhandle in this market, are now profiting.

“Now there is a demand for a variety of things — U.S. programs, European titles, documentaries, everything,” said Cecilia Hazai, co-owner of the Budapest-based TV distributor Twin Media.

This insatiable demand for programming was triggered by the recent launches in Hungary of the national terrestrial networks TV2, majority owned by north European broadcaster Scandinavian Broadcasting System; RTL Klub, controlled by Luxembourg-based media investor CLT-Ufa; and the cable station TV3, majority owned by U.S.-controlled television investment company Central European Media Enterprises (CME).

More TV

  • 'Star Trek: Discovery': James Frain on

    'Star Trek: Discovery': James Frain on Sarek's 'Sophie's Choice'

    BUDAPEST — The arrival of three commercial TV networks on the Hungarian dial has created a frantic demand for programming that is jacking up prices, fostering multimillion-dollar output deals and opening vistas of opportunity for U.S. sellers and European distributors in this once-moribund market. Distributors and program producers, previously forced to panhandle in this market, […]

  • Joe Lewis Amazon

    Joe Lewis Exits Amazon Studios; Sharon Tal Yguado Takes Over Scripted Series

    BUDAPEST — The arrival of three commercial TV networks on the Hungarian dial has created a frantic demand for programming that is jacking up prices, fostering multimillion-dollar output deals and opening vistas of opportunity for U.S. sellers and European distributors in this once-moribund market. Distributors and program producers, previously forced to panhandle in this market, […]

  • Stranger Things Season 2

    Halloween Costume Ideas 2017

    BUDAPEST — The arrival of three commercial TV networks on the Hungarian dial has created a frantic demand for programming that is jacking up prices, fostering multimillion-dollar output deals and opening vistas of opportunity for U.S. sellers and European distributors in this once-moribund market. Distributors and program producers, previously forced to panhandle in this market, […]

  • Kelly Clarkson

    TV News Roundup: Kelly Clarkson Joins Season 13 of 'The Voice' as Key Adviser

    BUDAPEST — The arrival of three commercial TV networks on the Hungarian dial has created a frantic demand for programming that is jacking up prices, fostering multimillion-dollar output deals and opening vistas of opportunity for U.S. sellers and European distributors in this once-moribund market. Distributors and program producers, previously forced to panhandle in this market, […]

  • Stranger Things Season 2

    'Stranger Things' Season 2 Reviews: What the Critics Are Saying

    BUDAPEST — The arrival of three commercial TV networks on the Hungarian dial has created a frantic demand for programming that is jacking up prices, fostering multimillion-dollar output deals and opening vistas of opportunity for U.S. sellers and European distributors in this once-moribund market. Distributors and program producers, previously forced to panhandle in this market, […]

  • Before Bieber, 'Daydream Believer' Took the

    Before There Was Bieber, the Monkees' 'Daydream Believer' Took the Teen World by Storm

    BUDAPEST — The arrival of three commercial TV networks on the Hungarian dial has created a frantic demand for programming that is jacking up prices, fostering multimillion-dollar output deals and opening vistas of opportunity for U.S. sellers and European distributors in this once-moribund market. Distributors and program producers, previously forced to panhandle in this market, […]

  • ABC Developing Middle Eastern Comedy From

    ABC Developing Middle Eastern Superhero Comedy From Bassem Youssef, Larry Wilmore

    BUDAPEST — The arrival of three commercial TV networks on the Hungarian dial has created a frantic demand for programming that is jacking up prices, fostering multimillion-dollar output deals and opening vistas of opportunity for U.S. sellers and European distributors in this once-moribund market. Distributors and program producers, previously forced to panhandle in this market, […]

More From Our Brands

Access exclusive content