As the millennium approaches, life imitates cartoon art.
As part of a big promo, Fox Broadcasting, Pepsi-Cola and Kaufman & Broad Home Corp. are giving away a house. The good news is, somebody wins a 2,200-square-foot home. The catch is, it’s an exact replica of the abode from “The Simpsons,” including the family home’s color scheme and furniture.
The other catch is that Kaufman & Broad will build the house “in one of the company’s new communities in Henderson, Nev., just outside Las Vegas,” according to a press release.
Simpsons wannabes can buy specially marked Pepsi products, which will feature numbers on game pieces. The lucky products, including Lipton Brisk Natural Lemon Flavor Iced Tea and Mandarin Orange Slice, will be available in a store near you on Aug. 1.
Aside from the matching-numbers game, the giveaway includes a random drawing sweepstakes. The grand prize number will be flashed on the screen during the toon series’ ninth-season premiere in September. Other prizes will include such things as skateboards and a one-year supply of Mandarin Orange Slice.
Dave Burwick, a Pepsi exec whose title is vice president of flavors marketing, said that the series’ humor is “infectious” and that Pepsi products “Mug, Slice, Brisk and Josta are a little bit left of center, too, and this promotion is right in step with the show’s serendipity.”
The timing capitalizes on the release of Fox Interactive’s CD-ROM “The Simpsons: Virtual Springfield.” As an added touch of virtual reality, the new housing development in Henderson is called Springfield, after “The Simpsons’ ” hometown.