BERLIN — Germany’s largest regional public channel, WDR, regional channel NDR, Bavaria Film and Studio Hamburg have formed a new joint venture called German United Distributors Programmvertrieb GmbH, with the aim of internationally marketing television programming rights.
“The bringing together of sales and marketing activities is a great boost for the presence abroad for all partners. The export of German programming in the European and worldwide program market is an important instrument for the financing of our productions,” said managing director of Bavaria Film Thilo Klein regarding the venture, which was announced on July 3.
The new company, based in Cologne, is split with 30% held by WDR, 20% by NDR, 15% by Studio Hamburg and 35% by Bavaria Film, according to a Bavaria Film spokesperson.
The partners and their affiliated companies will exclusively market their programming internationally through the new company.
Productions such as the successful crime program “Tatort: The Scene of the Crime” and “The Men From K3,” along with nature documentaries, are among the programming stock.