Fit TV bulks up on cable carriage

The fledgling health/fitness cable net Fit TV, headed by its bodybuilder CEO Jake Steinfeld, has received expanded carriage endorsements from MSOs Cablevision, Falcon Cable and InterMedia Partners that will ultimately bring its total subscriber base to roughly 18 million homes from cable, wireless, telco and satellite combined.

Fit TV has also received assurances from Tele-Communications Inc. that the company will launch Fit TV in both digital and analog homes over the next few years.

The ownership transfer of the channel from Intl. Family Entertainment (IFE) to Fox/Liberty Networks is in its final stages of approval.

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