FCC sets aside liquor probe

WASHINGTON — FCC chairman Reed Hundt has formally agreed to defer a vote on an agency probe of liquor advertising on television.

After waiting two days, Hundt agreed to yank the issue at the request of FCC commissioner Rachelle Chong. If Hundt had failed to honor Chong’s request, it would have been the first time in FCC history that a chairman refused a request by a fellow commissioner to defer the vote.

Hundt wants his agency to take a close look at hard liquor advertising, but is running into trouble because two out of four commissioners adamantly oppose the investigation.

In addition to Chong, commissioner James Quello opposes the inquiry, claiming that the FCC has no jurisdiction over advertising. Both Quello and Chong say the Federal Trade Commission has sole responsibility for regulating the advertising industry.

Not willing to go quietly, Hundt’s office released a letter Monday from Attorney General Janet Reno which called on the FCC to conduct an investigation. “The (FCC) should explore whether liquor advertising over the electronic media poses a risk to children and to other groups that may be particularly susceptible to alcohol abuse,” wrote Reno.

Hundt said Monday that he hopes to reschedule the vote for July.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety