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DirecTV reaches 3 mil sub mark

Some 40 months after the 18-inch satellite-dish system was introduced by DirecTV in June 1994, the programming service has cracked the 3 million subscriber figure.

Of those 3 million homes, 1.6 million customers subscribe to the U.S. Satellite Broadcasting lineup of premium movie networks and assorted basic networks including Comedy Central and Lifetime.

One in every 33 American homes is now said to view programming via DirecTV.

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