CNN/SI hits 10 mil mark with Fla. pact

CNN/SI, the 24-hour sports news network from Turner Broadcasting, is poised to break the 10-million-subscriber mark in the wake of an affiliation agreement with SportsChannel Florida — which will begin airing CNN/SI programming to its 3 million subs beginning on Saturday.

Many of CNN/SI’s subscribers remain backyard satellite dish owners. Still, the channel’s penetration significantly surpasses that of direct competitor ESPNews. The service launched last December.

“Reaching the 10-million-subscriber mark in just over six months is reflective of the value of CNN/SI,” said Carter Maguire, executive VP of Turner Network Sales.

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