NEW YORK — Maryland Public Television has partnered with Montreal-based producer Cinar Films to promote its kids puppet show “Wimzie’s House” in the U.S.
The top-rated kids show on Canuck pubcaster CBC, “Wimzie’s House” debuted on PBS this fall following the network’s ratings success with the “Arthur” series, also produced by Cinar. That show consistently ranks a close second to PBS’ top-rated kids show, “Barney & Friends.”
Maryland Public Television will collaborate with Cinar on sponsor development, educational outreach, station relations and publicity and promotion for “Wimzie.”
“Wimzie’s House,” aimed at the preschool crowd, follows the adventures of Wimzie and her family, including her grandmother, Yaya, who runs a day-care center in the house.
The puppets were created by 3/Design Studio, which has worked on several Jim Henson productions.