Channel V aimed at U.K.

LONDON — The Asia-based music TV service, Channel V, is planning to launch an English-language service in the U.K. by the end of 1997, bringing the potential total of music TV channels in the Britain to seven within a year.

Channel V, which is jointly owned by Rupert Murdoch’s News Corp., the music majors WEA, BMG and EMI, and Sony Pictures, has heavily impacted MTV in Asia, and set up a successful English-language operation in Australia last month, which is already reaching some 400,000 homes.

The U.K. service is intended to be broadcast 24 hours a day, probably arranging carriage through Murdoch’s U.K. satcaster British Sky Broadcasting.

The Channel V service for the U.K. will come at a time when MTV Networks Europe is planning to launch both its U.K.-specific channel and its U.S. channel, M2, in Britain.

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