CBS firms kids sports

NEW YORK — CBS confirmed plans to launch “Sports Illustrated for Kids” on its revamped Saturday-morning schedule beginning this fall (Daily Variety, Nov. 27).

The half-hour “SI” series, aimed at kids 7 and older, is based on the 8-year-old popular spinoff magazine from Time Inc., and is being jointly developed and produced by the Sports Illustrated Television unit and Eyemark Entertainment, CBS’ syndication arm.

The show is expected to air at the tail end of CBS’ shortened three-hour FCC-friendly kidvid block, which will air in most markets from 10 a.m. to 1 p.m., providing a bridge to CBS Sports’ weekend programming.

CBS senior VP Lucy Johnson, who heads daytime and children’s programming, said the show’s magazine format will “combine the excitement of sports and sports heroes with kid-friendly information and family values.”

A different athlete will host the show each week, joined by two regular teen hosts. For Time Inc., the deal marks only the second network clearance for a regular series based on one of its magazines. People had a primetime se-ries, also on CBS, that lasted for eight weeks in 1978.

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