AMSTERDAM — Cartoon Network is to launch a 24-hour Dutch-language feed to the northern part of Holland, upping the ante of competition in children’s programming in this territory.
The new service, to start July 12, will be carried by Dutch cable operator Castel and will feature programming either dubbed or subtitled in Dutch. The English-language Cartoon Network Pan-European feed is already available to some 2.3 million households in Holland.
The net is believed to be in negotiations with other cable operators in Holland to launch the Dutch-language service to other parts of the country.
Cartoon Network exec VP Andy Bird told Daily Variety, “Cartoon Network is not just targeted to kids. We’ve found that 40% of our audience (members) are adults.”
The web may find holding its auds in the face of increasing competition on the Dutch kids market no picnic. Among those competing, by next September, will be Saban/Fox’s TV10, Kindernet, SBS6, RTL 4, Nickelodeon, and kids’ feeds from Belgian channels BRTN and the BBC.