Cable quartet add Nielsen alternative

ESPN, USA Networks, Discovery Networks and Lifetime TV have joined the list of those affiliating with SMART (Systems for Measuring and Reporting Television), the Statistics Research Inc. initiative being developed as an audience-measurement alternative to Nielsen Media Research.

The New Jersey-based project, which is also being backed by NBC, ABC, CBS and Fox, as well as by 14 advertisers and ad agencies, is presently being tested via a 500-home SMART ratings “laboratory” in the Philadelphia area.

More TV

  • SMILF Master of None Dirks Gently

    Fresh Voices in TV Who Broke Out in 2017

    ESPN, USA Networks, Discovery Networks and Lifetime TV have joined the list of those affiliating with SMART (Systems for Measuring and Reporting Television), the Statistics Research Inc. initiative being developed as an audience-measurement alternative to Nielsen Media Research. The New Jersey-based project, which is also being backed by NBC, ABC, CBS and Fox, as well […]

  • The Good Fight

    TV News Roundup: 'The Good Fight' Sets Season 2 Premiere Date on CBS All Access

    ESPN, USA Networks, Discovery Networks and Lifetime TV have joined the list of those affiliating with SMART (Systems for Measuring and Reporting Television), the Statistics Research Inc. initiative being developed as an audience-measurement alternative to Nielsen Media Research. The New Jersey-based project, which is also being backed by NBC, ABC, CBS and Fox, as well […]

  • Morning Joe MSNBC Joe Scarborough

    Cable News Ratings: MSNBC Posts Biggest Percentage Gains of 2017

    ESPN, USA Networks, Discovery Networks and Lifetime TV have joined the list of those affiliating with SMART (Systems for Measuring and Reporting Television), the Statistics Research Inc. initiative being developed as an audience-measurement alternative to Nielsen Media Research. The New Jersey-based project, which is also being backed by NBC, ABC, CBS and Fox, as well […]

  • SATURDAY NIGHT LIVE: WEEKEND UPDATE --

    'SNL' Names Michael Che, Colin Jost Co-Head Writers

    ESPN, USA Networks, Discovery Networks and Lifetime TV have joined the list of those affiliating with SMART (Systems for Measuring and Reporting Television), the Statistics Research Inc. initiative being developed as an audience-measurement alternative to Nielsen Media Research. The New Jersey-based project, which is also being backed by NBC, ABC, CBS and Fox, as well […]

  • Emmy Awards Placeholder

    TV Academy Announces Rule Changes for 2018 Emmy Awards

    ESPN, USA Networks, Discovery Networks and Lifetime TV have joined the list of those affiliating with SMART (Systems for Measuring and Reporting Television), the Statistics Research Inc. initiative being developed as an audience-measurement alternative to Nielsen Media Research. The New Jersey-based project, which is also being backed by NBC, ABC, CBS and Fox, as well […]

  • Marvel's The Punisher Renewed for Season

    'Marvel's The Punisher' Renewed for Season 2

    ESPN, USA Networks, Discovery Networks and Lifetime TV have joined the list of those affiliating with SMART (Systems for Measuring and Reporting Television), the Statistics Research Inc. initiative being developed as an audience-measurement alternative to Nielsen Media Research. The New Jersey-based project, which is also being backed by NBC, ABC, CBS and Fox, as well […]

  • Sonia Saraiya's Top 25 Shows of

    Sonia Saraiya's 25 Best TV Shows of 2017

    ESPN, USA Networks, Discovery Networks and Lifetime TV have joined the list of those affiliating with SMART (Systems for Measuring and Reporting Television), the Statistics Research Inc. initiative being developed as an audience-measurement alternative to Nielsen Media Research. The New Jersey-based project, which is also being backed by NBC, ABC, CBS and Fox, as well […]

More From Our Brands

Access exclusive content