HONG KONG — Buena Vista Intl. Television has agreed to supply live-action feature films, including those from Touchstone and Hollywood Pictures, to Hongkong Telecom IMS’ new video on demand service, which launches in January or February.
“With the launch of its VOD service, Hongkong Telecom IMS will significantly extend the choice available to television viewers in Hong Kong,” said Ed Borgerding, senior vice president of Walt Disney Television Intl. (Asia Pacific.) “We are excited to play a part in the service and look forward to a close relationship with Hongkong Telecom IMS as it develops this new media into the next millen-nium.”
No figure was put on the value of the deal, which was announced at Mip Asia.
“This association will certainly enrich the quality enter-tainment our VOD service will offer to ITV (Interactive TV) subscribers,” said William Lo, managing director of Hongkong Telecom IMS.