Beeb revamps int’l distrib arm

LONDON– BBC Worldwide has carried out a far-reaching restructuring of its distribution arm, with new expanded roles for its sales honchos in the Americas and Asia Pacific, and the closure of the combo’s German office.

The move, announced Wednesday, aims to centralize the pubcaster’s international programming licensing operation.

The revamp follows the appointment of Fabiola Arredondo, recently promoted to the newly created position of director of international distribution.

Sources said there will be no job losses as personnel currently working in Germany are being switched to London.

“These changes reflect our goal to make BBC Worldwide an outstanding distribution organization,” Arredondo said.

“We have made it our primary purpose to develop a lean and flexible organization that will be recognized by customers and competitors alike for its superior market practices.”

As part of the reorganization, Worldwide’s New York-based sales chief for North America, Eileen Opatut, moves up to take charge of Canada and Latin America, as well as the U.S., in her new role as vice president, Americas.

Similarly David Vine, currently managing director, BBC Worldwide Australasia, takes on additional responsibility for the Far East, becoming regional director of Asia Pacific.

Under the new structure, Arredondo has created two new senior jobs in London. John Morris, formerly general manager of BBC Worldwide Germany, will become head of investment and operations. The Beeb is still looking for someone to fill the other post, head of distribution strategy.

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