NEW ORLEANS – Artear, Argentina’s second largest broadcaster, is setting up a Miami-based distribbery to handle growing export sales.
Grupo Clarin-owned Artear has ramped up its telenovela output from one to two a year and is also producing more youth-oriented programming.
Last year saw exports grow 35%, sales topper Jorge Vaillant told Daily Variety at last week’s NATPE TV market. Artear’s 1996 exports are independently estimated at about $4 million.
Vaillant will be assisted by sales exec Sheila Hall Aguirre, who joins Artear from Venezuelan-owned rival distrib Coral Pictures.