Isis Moussa has been named director, publicity, promotion & research, and Florence Yue has been promoted to director, advertising & design, at Warner Bros. Intl. Television Distribution (WBITD).
In a newly created position, Moussa will be involved in all phases of consumer publicity, promotion and research as they apply to the distribution of Warner Bros’ library of product in the international TV marketplace. Warner is the largest single U.S. distributor of movies and TV shows.
Yue, who moves up to her new post from WBITD manager, advertising & design, will continue to be responsible for the design and production of all advertising, pre-sales, marketing and research materials for the division.
Both Moussa and Yu will be based in Burbank and report to Lisa Gregorian, VP international research and marketing.