Warner Bros. ups McTier to senior VP

Karen McTier has been promoted to senior vice president of North American sales for Warner Bros. consumer products.

McTier had been VP of North American sales. She will continue to oversee the licensing activities in the United States and Canada of Warner Bros. properties and brands, as well as the Hanna-Barbera library, recently acquired in the merger of Time Warner with Turner Broadcasting System.

McTier joined Warner Bros. in 1988 as director of licensing. Among her efforts was the launch of the Batman licensing program, starting with the first film in 1989. She was promoted to VP of licensing, U.S. sales, in 1992, and was elevated to veep of North American sales in 1994. She played a major role in the relaunch of the Looney Tunes licensing program, with over 350 licensees.

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