U taps Sutton sr. VP, distrib and marketing

Alan Sutton, who has been Universal Pictures VP of national publicity for the past five years, has been named senior vice president of distribution and marketing for the studio.

The appointment is a first for U, because its combines duties incorporating marketing, distribution and promotion.

Sutton will supervise U’s exhibitor relations operations, such as the distribution of trailers and in-theater marketing materials. Steve Ellman heads the area as VP of exhibitor relations.

Sutton will continue to work with the publicity and promotion departments in planning the campaigns for all Universal Pictures releases. He also will oversee interactive marketing.

He reports to Nikki Rocco, president of Universal Pictures Distribution, and Buffy Shutt and Kathy Jones, president and exec VP, respectively, of marketing for Universal Pictures.

In a statement, Rocco noted Sutton’s work on in-theater promotions, “the kind of showmanship Hollywood is known for.” Specifically, U’s trailer for “The Lost World” featured in-theater strobe lights. More such promotions are in the works.

Sutton joined the U publicity department in 1985 as a staff writer. He had been international editor of the Hollywood Reporter.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety

Loading