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U Studios Florida taps Mercandante

Blaise Mercandante, former VP of marketing at Taco Bell Corp., has been named executive VP of marketing at Universal Studios Florida, reporting to executive VP of sales and marketing Fred Lounsberry.

Mercandante will serve as the theme park’s senior marketing executive responsible for strategic planning and alliances, research, product development, advertising, promotions and publicity.

The executive also has several years experience in advertising, having spent 10 years at ad agencies BBDO and Tracy-Locke. The executive is relocating from Los Angeles to Orlando.

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