Buena Vista TV’s “Live With Regis & Kathie Lee” has the highest concentration of well-educated and high-income households this season in the women 18-49 demographic group that most talkshow advertisers target.
According to Nielsen’s most recent national audience demographic data from September through the end of Janu-ary, “Live” has the highest percentage of women 18-49 viewers with household incomes of more than $75,000 a year. “Live” also has the highest percentage of women 18-49 viewers in which the household head has at least a four-year college education.
King World’s “Oprah” has the second-highest concentration of wealthy viewers so far this season, while Warner Bros. Domestic TV Distribution’s ‘The Rosie O’Donnell Show” has the second-highest percentage of well-educated viewers in the most desired daytime demo.
On the other end of the scale, Columbia TriStar TV Distribution’s “Ricki Lake” has the lowest percentage of high-income women 18-49 viewers among the top 10 talkshows, while Universal Domestic TV’s “Jerry Springer” has the lowest percentage of well-educated viewers.
“Jerry Springer” performs very well in black households, though. “Springer” has the highest concentration of black viewers in the women 18-49 demo this season. Warner Bros.’ “Jenny Jones” has the second-highest percentage of black viewers. “Rosie O’Donnell” has the lowest concentration of black viewers in the women 18-49 demo.