MADRID — Spain’s second digital platform, the Distribuidora de Television Digital (DTD), will bow 35 video channels in September, according to prexy Pedro Perez.
The platform, whose principal owners are Spanish telco Telefonica (35%), pubcaster RTVE (17%) and Mexico’s Televisa (17%), will pitch subscriptions and hire of decoders at a bargain-basement prices of as little as $18 a month.
“We have a clear and viable strategy. We’re pricing our offer at one which Spaniards can afford. We’re aiming aggressively for a very fast take-up,” Perez told Daily Variety.
The first digital TV platform to launch, CanalSatelite Digital (CSD), controlled by Canal Plus and Spanish conglom Prisa, has meanwhile posted 35,000 subs from a late January launch. This suggests a healthy appetite for digital programming in Spain, comparable with France’s.
Perez’s declarations came at a conference on “Television and Independent Production: The Rules of the Game,” organized by Spain’s Anepa, the producers’ association. Remarkably, the meet was the first forum for years of top execs from Spain’s film and TV sectors.
Event was attended by Perez and other leading TV execs such as Mikel Lezarza, deputy general manager at commercial web Tele 5; Claudio Biern Boyd, prexy of production house BRB Intl.; and Valerio Lazarov, prexy of producer Prime Time.