Here’s another indication that the Politically Correct Age is immune to irony: A number of bioethicists are up in arms because Sony Pictures’ marketing campaign for the futuristic film “Gattaca” is, well, too real.The American Society for Reproductive Medicine, a Washington-based watchdog group on the lookout for anything that might resemble human genetic manipulation — a central part of “Gattaca’s” fictional plot — has issued a press release denouncing Sony’s ploy of placing ads for the movie’s nonexistent genetic manipulation corporation in nontraditional parts of newspapers and magazines (i.e., the news sections). “We urge Sony to change their advertising to make it clear that this is only a movie,” wrote ASRM executive director Dr. Benjamin Wheeler. Sony had no comment. Apparently, neither did Gattaca Corp.
- Triptyk Studios, New York, New York
- Petrol Advertising, Burbank, California
- Bridgewater Associates, Westport, Connecticut
- Company Confidential, Aspen, Colorado
- Save the Children, Fairfield, Connecticut