David Sameth has joined DreamWorks as head of creative advertising, returning to the studio marketing fold after two years as an indie producer.
His appointment is the first of several expected hires in DreamWorks marketing, as the studio prepares for the release of its first feature, “The Peacemaker,” this fall.
Sameth will report to Terry Press, DreamWorks’ head of marketing. He most recently was executive producer of the Gramercy Pictures release “I’m Not Rappaport.” He had been co-head of marketing and vice president of creative affairs for MCA/Universal, holding the dual production and marketing posts from 1992-95. During that time, he worked in development on projects such as “Carlito’s Way,” “Timecop” and “CB4,” and the marketing campaigns for “Jurassic Park,” “Carlito’s Way” and “Schindler’s List.”
After working in motion picture advertising as a producer and writer, Sameth joined U in 1987 as VP of marketing and creative advertising, and was made senior VP of marketing/creative advertising in 1990.
Sameth worked with DreamWorks’ partner Steven Spielberg on such Amblin projects as “An American Tale” and “The Land Before Time,” as well as “Jurassic Park,” “Schindler’s List” and the two sequels to “Back to the Future.”