Robert M. Light, former president of the Southern California Broadcasters Assn., died Friday of pneumonia at St. Joseph’s Hospital in Burbank. He was 85.
A Denver native, Light acted on Broadway before coming to California as a contract player for Warner Bros. He appeared in nine features for Warner Bros., MGM and Universal. He then became active in radio writing and directing.
After serving with the Armed Forces Network in World War II,Light worked for four years with an ad agency before joining RKO General, where he was put in charge of West Coast advertising and promotion for KHJ-TV, KHJ Radio, KFRC/San Francisco and the Don Lee Radio Network.
In 1959, he began a nearly 30-year tenure as executive director and later president of the Southern California Broadcasters Assn. During this time, according to current SCBA prexy Gordon Mason, the org “became the best organized and productive association of its kind in the country.”
During his presidency, Light helped guide Southern California radio through a difficult period as TV began to overshadow the medium’s prominence. Among his accomplishments, he kept member stations updated on developments in the marketplace with periodic fact books.
In 1988, Light became a consultant for SCBA after turning over the presidency to Mason.
He is survived by his wife, Julie, as well as two sons, a daughter and several grandchildren.
An informal gathering in Light’s memory will be held Saturday at the family’s home in Sherman Oaks. For information, call (818) 784-5135.
In lieu of flowers, the family requests donations to the charity of your choice