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Plug pulled on ‘Rolonda’

King World Prods. on Friday confirmed that its talkshow “Rolonda” will not return next year for a fifth season.

The move was expected because King World was not actively renewing the low-rated talkshow at the NATPE confab in January (Daily Variety, Jan. 16). However, King World contended it would make a decision after the February sweeps.

Production will cease May 1, with episodes airing through Aug. 31. “Rolonda” has been the lowest-rated veteran talkshow this season, averaging a 1.4 season-to-date in households and 0.6 among adults 18-49.

Host Rolonda Watts said in a prepared statement, “Naturally, I am sad to come to the end of a show that dared to tackle the issues important to people of all ages and races everywhere.”

Separately, Twentieth TV’s “The Gordon Elliott Show” also ceased production Thursday, and while producer Eyemark Entertainment had contended the hiatus might not be permanent, sources said the staffers on Friday were packing up to leave for good.

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