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‘Pictionary’ draws 22% L.A. drawn to Worldvision’s ‘Pictionary’

Worldvision has sold its new half-hour game “Pictionary” in 17 markets covering 22% of the country, including KCAL Los Angeles, where the gameshow will air at 6 p.m.

While the show has not yet sold in New York or Chicago, “Pictionary” is one of only a few new strips from a syndicator with no station group that’s going into NATPE with any significant clearances.

Markets where the game has been cleared include Houston, Dallas, Pittsburgh, San Diego, Las Vegas, Charlotte, Tucson and Honolulu. On KPRC Houston, the show will air at 12:30 p.m., and on WXAS Dallas, it will air at 6:30 p.m.

Worldvision’s frosh strip “Judge Judy,” meanwhile, has been upgraded in 27 markets, and 20 stations have committed to double run it next season.

“The marketplace is really the best barometer of programming,” said Bob Raleigh, senior vice president of domestic sales at Worldvision. “With strategic alliances, market forces don’t pick the winners. ‘Judge Judy’ and ‘Pictionary’ are forced to live and die by market forces, and it seems that people like them.”

Although KCAL picked up “Pictionary,” the station, as expected, dropped King World’s two mags “Inside Edition” and “American Journal,” which will now air in early fringe on KCBS for the next two seasons. The switch means King World’s mags will have no access clearances in the top five markets.

King World’s two newsmags were renewed through next season on WPIX New York and WXIA Atlanta, meaning King World has renewals in eight of the top 10 markets.

Meanwhile, in other syndie news, MGM cleared its new weekly “Fame L.A.” on WCBS New York.

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