The Paramount-based Barry London Co. has purchased the romantic comedy pitch “The It Girl” from Bo Zenga and David Freeman.
The deal, which closed Monday, marks the first property to be acquired by the former Paramount vice-chairman. London set up his production banner in January after ankling his longtime post as Par’s distribution chief.
Barton Randall has been hired to pen the script about a magazine staffer who, in a desperate effort to save his job, writes a profile of a fictitious dreamgirl. The article creates such media demand that the writer must go out and find a real woman and transform her, Pygmalion-like, into the “It” girl.
Michele Manning is the Paramount executive on the project.
Zenga is attached to produce with London; Freeman will get a co-producing credit.
Randall has previously sold two feature spec scripts: The comedy “Pudley” is now out to directors at Trimark Pictures; “Barthe,” a quirky comedy, is in development at TriStar.
Zenga’s current projects include the Tom Cruise-Emilio Estevez vehicle “Time Jumpers,” which he’s writing and producing with CW Prods. and Avatar. He is also writing “As Time Goes By,” which he will produce with Outlaw Prods.’ Bobby Newmyer and Jeffrey Silver for Warner Bros.
Randall and Freeman were repped in the deal by the William Morris Agency’s Ramses IsHak. Zenga was repped by IsHak and attorney Mary Sullivan of Katz, Golden and Fischer.