Rebecca Lieb has been named director of marketing and public relations for USA Networks Intl. and will re-port to the unit’s president, Rafael Pastor.
Lieb’s responsibilities will include corporate advertising, publicity, promotion and special events, and the coordi-nation of marketing and public relations activities among USA Networks international channels.
Lieb comes to USA Networks Intl. from RTL TV in Germany, where, as director of English-language corporate communications, she oversaw U.S. advertising, public relations and marketing. Prior to RTL, Lieb was German bureau chief for Variety and Daily Variety.