KABC signs Mendelsohn/Zien ad agency

KABC-TV has hired Mendelsohn/Zien Advertising, which has created ad campaigns for such clients as Carl’s Jr. Restaurants, BMW and Clothestime, as its agency of record for its long-term marketing activities, the station has announced.

The agency will be responsible for the strategic and tactical positioning of all advertising activity for the station.

KABC prexy and G.M. Arnold Kleiner said the station needed to hire the agency to continue marketing itself ef-fectively in an increasingly fragmented TV market.

“We must move beyond conventional wisdom, out-think the industry and evolve our focus to embrace changing consumer dynamics,” Kleiner said. “Mendelsohn/Zien Advertising is an extraordinary adjunct to the management of this station.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety