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Jersey embarks on ‘Coolhunt’

Jersey Films has optioned the rights to a March 17 New Yorker article called “The Coolhunt,” about two women (dubbed “the Lewis & Clark of cool”) who quiz teenagers on the street to research consumer trends. Jersey is also finalizing a deal for options to Scribners’ “Making the Corps,” a nonfiction book by Thomas Ricks about training Marine recruits. Ricks is the Wall Street Journal’s Pentagon correspondent.

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