Henning tapped to lead new media dept. at ICM

Stefanie Henning has been named head of the new media department at International Creative Management, a post she assumes following the departure of ICM agent Steve Stanford, who last week joined investment bank Cowen & Co.

Henning, who joined the tenpercentery in 1994, reps companies such as edutainment vidgame firm Davidson, and Sanrio, owner of such hot properties as Hello Kitty.

Henning reports to Heidi Sinclair, managing director of ICM’s corporate advisory services and new media department.

Also moving over to Sinclair’s area is Steven Mendelson, who had previously served as an ICM TV packaging agent.

Sinclair said Mendelson’s responsibilities will fall mainly in the corporate area, as opposed to new media. His clients include Telecom Italia, Sun Microsystems and Sanrio. Mendelson joined ICM in 1996 after stints at Columbia TriStar and Starwave.

Sinclair said new media and corporate advisory services fall under one umbrella for several reasons.

“New media is corporate driven at this point. We’re working with corporations to find ways for them to effectively approach the Internet space. That could mean sponsorships or alliances, or it could also mean finding ways for creatives to work on new media projects.”

Despite the failure of the CD-ROM and Internet businesses to deliver the returns Hollywood studios and agencies had once hoped for, Sinclair is confident that Henning is the right woman for a job many would consider daunting.

“It’s a tough business,” Sinclair concedes. “But Stefanie has a varied background, and a good sense of how to bring the different areas together. She was a lit agent in television, a background that’s much broader than doing CD-ROM.”

Sinclair said Henning will also get involved with ICM’s corporate clients and brand extension activities.

Agent Mark Evans is also part of Sinclair’s group.

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