Gumbel’s going humbles ‘GMA’

NBC’s sendoff to Bryant Gumbel on last Friday’s “Today” gave the web its highest rating for the ayem chat-fest since 1989.

The two-hour celeb-studded retrospective, featuring clips of Gumbel’s 15-year “Today” gig, earned the top-rated show a 6.8 rating and 30 share from 7 to 9 a.m. on Jan. 3, more than doubling the lead over ABC’s “Good Morning America,” which did a 3.3/15, according to fast national ratings from Nielsen.

The NBC number compares to a fourth-quarter average of 4.8/20 and is second only to the Oct. 18, 1989, install-ment on the morning following the San Francisco earthquake.

Matt Lauer officially stepped in Monday as Gumbel’s replacement, so execs are watching to see how well “Today” retains its lead over “GMA.”

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety