RIO DE JANEIRO — A consortium led by media conglom Globo has won rights to Brazil’s top soccer championship for three years, beating out an alliance between No. 2 broadcaster SBT and cabler TVA.Top broadcaster Rede Globo, third-ranked Bandeirantes and Globo’s pay TV programming arm GloboSat agreed to pay $150 million for rights to the national soccer league through 1999. The deal will likely be a major asset to Globo-backed satcaster Sky, which launched late last year as a rival to TVA-backed Galaxy Latin America and is looking for strong pay-per-view product. The companies will show 10 of the league’s 12 weekly games. Details await confirmation, but cable systems affiliated with Globo pay TV subsid NET and allied operator Multicanal — which account for 70% of Brazil’s 2.2 million pay subscribers — will show many of the games. The consortium reached a preliminary accord with Clube dos 13, an org that reps the top teams, and will sign a final deal within a few days, said Claudio Santos, media director for NET. The 24-team league plays its matches each August through December.
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