BERLIN — Bavaria Film GmbH and Dresden-based Drefa Atelier GmbH have announced the establishment of joint venture Askania Media Filmproduktion GmbH. Bavaria Film will take a 51% share in the new company, while Drefa Atelier, a subsidiary of pubcaster ARD member station MDR, will own 49%.
Askania Media, which will be located in Potsdam near Berlin, will develop and produce audiovisual programs for private and public TV webs in the areas of entertainment, documentaries, nonfiction and multimedia. Askania Media’s first project will be a weekly series for weblet Kinderkanal.
Martin Hofmann has been named managing director of Askania Media.