Fox Super Bowl a sellout

NEW YORK (AP) – Commercial time is sold out for this year’s Super Bowl telecast for a record price averaging about $1.2 million for 30 seconds.

Super Bowl XXXI is scheduled for Jan. 26 with four teams – Green Bay, Carolina, Jacksonville and New England – still competing to qualify for the National Football League’s championship game.

“We have been sold out for three weeks to a month,” said Jon Nesvig, president of sales for Fox Broadcasting.

Fox sold 58 30-second units in the game itself and got a top price of $1.3 million for a few of the ads, Nesvig said today. But he said the average was $1.2 million, up by about $100,000 from last year’s record, when NBC carried the game.

He said about 30 different companies have bought commercials.

Super Bowl ad time is the most expensive on television, but many advertisers feel it is worth it because the game typically attracts the biggest audience of the year, with more than 100 million people watching at least part of the broadcast.

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