Exec Shuffle

Allan Broce has joined MTV as senior VP marketing, supervising all of the network’s marketing and on-air promotions. Broce had served as director of advertising and program marketing for ESPN and ESPN2.

Cecelia Holloway has been named senior VP-human resources at Spelling Entertainment Group. In the newly created position, Holloway will be responsible for establishing and overseeing the company’s HR policies and programs. She joins from Spelling subsid Virgin Interactive.

E! Entertainment Television has bumped Amy Bates to VP, affiliate marketing. She’ll oversee direction and management of all affiliate marketing and local ad sales functions for the cabler. With E! since 1991, Bates moves up from her affil marketing director slot.

Harriet Abraham was named VP-programming operations at ABC Daytime, from director of production. Abraham, a 19-year Alphabet web vet, will coordinate activities between production, business affairs, marketing and promotion departments for ABC’s four daytime dramas.

Todd-AO/Editworks has named Britt de Bie president. With a staff of more than 30, she’ll be responsible for all production, financial, sales and administrative functions at the post services house. De Bie, who joined Todd-AO in 1993, had been acting prexy since December.

American Movie Classics/Romance Classics cable nets have tapped Sid Eshleman Western region VP. Eshleman joins the nets from cabler Discovery, where he was a senior manager.

Gordon Hall has been upped to VP of production for Showtime sports & event programming. Hall, who joined Showtime in 1990 from NBC Sports, will handle budgets, personnel, facilities & equipment and production planning.

Saban Licensing & Merchandising has named Sharon Markowitz senior director and has tapped Frank Keating marketing director. Markowitz, who comes to Saban from Disney Licensing, will oversee licensing category development. Keating joins from Disney Consumer Products.

TVT Records has bumped John Monroe to senior director of national sales and has named John Hammond director of media & advertising. Monroe joined TVT in 1993; Hammond joins the diskery from Rykodisc.

Lifetime Television has tapped Pat Baughman VP-Central region of affiliate relations and has named Todd Schwartz series & specials director for the East Coast. Baughman will oversee contract negotiations, affil marketing and ad sales activities for 18 states and the Caribbean. She joined Lifetime in 1988. Joining the cabler from NBC Entertainment, Schwartz will handle development of series and specials.

Children’s multimedia outfit JP Kids has named Tina Peel exec VP, creative operations. Based in New York, Peel will oversee the television/multimedia development, educational/research and distribution/sales groups. Peel comes to JP Kids after a 15-year stint at Children’s Television Workshop.

Columbia TriStar Interactive has tapped David Lee Hankin VP, biz affairs. He joins from Brown, Raysman, Millstein, Feider & Steiner.

European Communication Management Ltd. has appointed Dighton Spooner VP, television program development. Spooner has had stints at CBS TV and Savoy Pictures Television’s Once Upon a Time Films.

Pubcaster KCET has tapped Gary L. Ferrell senior VP-business development and chief financial officer. A 10-year KCET vet, Ferrell will handle development and management of station business ventures. Also, Susan Erburu Reardon has been named general counsel at the station. Reardon joins from Gibson, Dunn & Crutcher.

Paul Morgan has been upped to senior director, creative, at EMI Music Publishing, East Coast. He’ll focus on signing new writers, while working with EMI’s existing artists and catalog. Morgan joined EMI’s Gotham office in 1992 from EMI Publishing U.K.

Charlottesville, Va.-based Nimbus Mfg. has named Paula M. Tait VP of sales and marketing for its entertainment division. Tait joins the CD-maker from Mediacopy.

Western Intl. Media has bumped Cheryl Idell to president of strategic planning & research, and has tapped Bruce Goerlich research director.

Columbia TriStar Home Video has upped George Anderson to exec director of creative & production services. In the newly created post, Anderson will oversee all creative elements relating to the company’s packaging, ad and promo activities.

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