EL REY OF L.A RADIO

Spanish KLVE-FM beats Beat in ratings

Perennial ratings champ KLVE-FM again parlayed its Spanish-language format to a win in the quarterly Arbitron radio ratings survey of the Los Angeles metropolitan area for fall ’96, tallying a 6.9% share of the total audience aged 12 and up, between 6 a.m. and midnight.

That figure was down slightly from KLVE’s summer number of 7.1, but matched its fall ’95 figure. It also beat its closest pursuer, music station KKBT-FM (a.k.a. The Beat) by two full points. KKBT came in with a 4.9.

KFI tops on AM

Taking third place was KPWR-FM with a 4.6% share (down from a 5.0 in summer), while all-talk KFI the only AM station to crack the top 10 came in at 4.3 for fourth and Spanish KLAX-FM was fifth at 4.0 (up from 3.4 in the summer).

Adult contempo-format KOST-FM took sixth overall, rising to a 3.9% share from its 3.2% of summer. The rest of the top 10 included oldies station KRTH-FM (3.7%) in seventh, jazz/new age station KTWV-FM (3.6) in eighth, all-talk KABC (3.2) in ninth and hits-formatted KIIS-FM (3.1) in 10th.

Stern boosts KLSX

Rocker KROQ-FM and country KZLA-FM were next with 2.9%, while talker KLSX-FM had 2.5%.

KLSX was 13th overall in the market, but enjoyed the biggest audience jump from summer of any station in Los Angeles. It climbed nearly a full point from its 1.7%, thanks to morning mainstay Howard Stern, whose show rebounded back into first place among English-lingo stations with a 5.6%, up from 4.7% in the summer.

Stern’s syndicated New York show had fallen behind KKBT over the summer but regained a slim .1% advantage in fall.

Bill Handel’s morning show on KFI topped the AM dial locally at 4.4, beating out KABC’s Ken Minyard and Peter Tilden (who replaced Roger Barkley over the course of the rating period).

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